5 Essential Tips on Social Media Marketing During COVID-19

How do you continue to market a business on social media during a pandemic? The hard question that marketers are trying to find the answer. As we are all adjusting to a new way of life brought on by the COVID-19 pandemic, marketers are working to change marketing campaigns and adapt messages during this unprecedented time. Followers are spending more time online than ever before, presenting businesses with an opportunity to grow brand awareness and customer relationships. 

This is a brand new territory for all marketers navigating how to continue to sell their products and promote their business while being sensitive to the situation their customers are facing. These five essential tips are here to help guide you through your posts and marketing decisions. 

5 Essential Tips on Social Media Marketing During COVID-19 

1. Acknowledge & Be Empathetic

The pandemic is affecting everyone in different ways. It is vital to have empathy for your followers. Acknowledge the changing situation and adjust your messaging to have consideration for those who are struggling. Check for insensitive words, adjust for relevance making sure your copy is aligned with COVID-19 safety measures and the lifestyle changes. 

2. Stay Optimistic 

Promise your customers that the business is committed to handling the situation and will continue to provide services to the best of their ability. Inspire hope and forward-thinking through your content. 

3.  Review Scheduled Content 

Review your scheduled content to be sure it fits within the current situation and does not include insensitive humor, aligns with safety measures, and the evolving lifestyle changes. 

4. Provide Value 

Provide value to your audience by shifting content to address social distancing, offer online learning situations like how-to videos, tips, and webinars. The motive right now is not gaining more business but to continue providing value to your customers. 

5. Stay on Track

Adjusting all your copy can be overwhelming; be sure to prioritize, track changes, and don't delete anything. Prioritize the top-trafficked content and new content moving forward. It is important to adjust previously scheduled content there it is not necessary to make changes to all of your copy. Track your changes by creating a spreadsheet to change your copy back when things start to settle. Save your good ideas and top-performing campaigns for reinstatement when they can be effective. 

All of us are navigating a new normal but things will return to normal someday. These 5 essential tips on social media marketing are just a guideline to help you navigate these unprecedented times.