5 Essential Tips on Social Media Marketing During COVID-19

How do you continue to market a business on social media during a pandemic? The hard question that marketers are trying to find the answer. As we are all adjusting to a new way of life brought on by the COVID-19 pandemic, marketers are working to change marketing campaigns and adapt messages during this unprecedented time. Followers are spending more time online than ever before, presenting businesses with an opportunity to grow brand awareness and customer relationships.  This is a brand new territory for all marketers navigating how to continue to sell their products and promote their business while being sensitive to the situation their customers are facing. These five essential tips are here to help guide you through your posts and marketing decisions.  5 Essential Tips on Social Media Marketing During COVID-19  1. Acknowledge & Be Empathetic The pandemic is affecting everyone in different ways. It is vital to have empathy for your followers. Acknowledge the changing